Reporter Wu Ruoyu from our newspaper 

Lightening and freckle removal has always been a major mainstream demand in the cosmetics market, especially with the problems of age spots and sunspots caused by wind and sun, which has led many consumers to pursue products with whitening and freckle-removing effects. Of course, the brands are not only facing a broad market opportunity, but also the strict management of the state for whitening and freckle-removing skin care products. Since the official implementation of the "Cosmetics Supervision and Administration Regulations" in 2021, the law has strictly regulated the management of effective ingredients, further increasing the threshold for whitening and freckle-removing effect skin care products. For enterprises, if they want to capture the blank in this potential track, they obviously need to work hard. 

The core of the brand Anfei under Foshan Wanxing Cosmetics Co., Ltd., is the collagen technology, which has been developed and produced by countless Wanxing people over the years. As early as 1991, Wanxing began to study the collagen technology in its initial stage. For 30 years, Wanxing has not been afraid of difficulties and has always been committed to this, which has established Wanxing's core advantage in collagen technology. It is reported that Anfei is a collagen-based personal care product with a full range of products from head to toe, and many of the products have obtained national technical development patents. 

To meet the consumer's problem-oriented skincare needs and the selection standards of safety and effectiveness, Antifeng decided to upgrade the packaging and formula of the "Collagen Repair Series" products in early 2022, to fit the characteristics of different channels. In addition to Antifeng's classic product, the whitening and freckle-removing cream, the collagen whitening and firming mask, collagen bouncy and moisturizing mask, collagen multi-effect repair essence combination, collagen freckle-removing and brightening gift box and other products launched and sold in the second half of 2021 will also be upgraded and reformed. At present, the main sales channels of this series of products are offline channels and online flagship stores, and the sales volume is very popular. 

According to the person in charge of the Antfei brand, this upgrade and renewal is in line with the consumers' demand for whitening and freckle-removing effects. Among them, the classic product Antfei White and Freckle Cream (whitening certificate: National Makeup Special G20152596) is carefully selected for its whitening and freckle-removing essence, arbutin, combined with yeast extract and avocado oil essence, which can effectively inhibit melanin, gradually brighten skin tone, and reduce and prevent the formation of spots. The upgraded freckle cream also contains special additions of collagen nutrients, which effectively replenish the collagen lost by the skin and enhance skin elasticity.

The new version of the Antfei Collagen Whitening and Firming Mask (Whitening Special Certificate: National Makeup Special Word G20160564) has adjusted its formula, with the mask liquid containing not only active collagen ingredients and DPHP moisturizing and firming essence, but also added seaweed essence and niacinamide whitening and nourishing essence to brighten the skin tone, to improve the dull and lifeless state of the skin, and to restore the skin to its ideal state of hydration and elasticity. The new version also uses a packaging combination of gold and black, with a quantity of "6 pieces + 4 pieces" per set, with increased quantity and no increase in price. At the same time, Antfei has replaced the mask film, choosing a mask with activated charcoal, which helps the mask to absorb yellow and brighten, balance and control oil, and contract pores. 

Welcome spring and get a gift, Antfe has specially upgraded the collagen spot removal brightening gift box, which includes a whitening spot removal cleanser, collagen refreshing brightening toner, collagen brightening essence, fair and spotless cream, and whitening spot removal mask. From cleansing and hydrating, nourishing and lightening spots, to brightening and whitening, all these effects are included. 

In addition, in response to the problem of dry and water-deficient skin in winter consumers, Antfe has upgraded the packaging, quantity and formula material of the Collagen Moisturizing Mask. In terms of packaging, sea blue is selected to be refreshing and eye-catching; in terms of quantity, it is adjusted to "6 pieces + 4 pieces", increasing the amount without increasing the price; in terms of formula material, light and thin Tencel film fabric is selected, which is more skin-friendly. The Collagen Moisturizing Mask contains collagen nutrients and DPHP moisturizing and tightening essence, which can deeply penetrate the skin, help the skin absorb nutrients, and make the skin firm and smooth. The mask is specially added with "triple protein nutrients", namely hydrolyzed plant protein + hydrolyzed elastin + hydrolyzed collagen protein small molecule ingredients, which has the effect of super water replenishment and repairing dry skin. 

The Tefi Collagen Multi-effect Repair Essence Combination can meet the needs of a variety of consumers, containing bone collagen deep hydration essence, bone collagen lifting and firming essence, and bone collagen brightening and skin-fine essence, to provide deep hydration, anti-aging repair, and yellowish brightening skin care.

At the channel end, Antfei focuses on the top 100 chains and large KA stores. Since its listing, Antfei has worked with national top 100 chains such as Jialan Jialing, Yisa, Puresys System, and Chifeng Wangxiangting to create the "Antfei优生骨胶原" brand, and has entered major KA stores such as RT-Mart, Renrenle, Xinshuolou, and ITML. At the same time, Antfei's products for hand and foot care and body care have also entered well-known pharmaceutical chains such as Dacanlin, Yifeng Pharmacy, Zhongzhi Pharmaceutical, Bangjian Pharmaceutical, Yikang Pharmaceutical, and Hai Wang Xingchen. In addition, Antfei also regularly holds promotional activities such as "Carnival Stocking Festival", "Golden Week Flash Sale", "Double 11 Big Sale", "Year-end Gratitude and Refund Activities" in various offline stores; strengthen the promotion and training of the terminal sales team to establish a good brand image; fully support the design of promotional materials for various channels to create an event atmosphere. 

Strong channels and refined products cannot be separated from the guarantee of R&D and production capabilities, and the production and R&D of Antfei's products cannot be separated from the strong backing of Wanying. It is reported that Wanying, established in 1991, is an OEM/ODM enterprise integrating R&D, design, and manufacturing. Wanying has a total area of 21,000 square meters and a construction area of 40,000 square meters, including a 100,000-level purification area and a modern garden-style factory building of 16,000 square meters. 

As a star brand of Wan Ying's collagen care products, AFREES has been committed to providing consumers with more advanced skincare solutions since its inception. The reason why Wan Ying AFREES will upgrade and replace products in early 2022 is, on the one hand, to capture consumer needs and adapt to market changes. On the other hand, it is because of the strong scientific research and production strength of Wan Ying factory that AFREES can constantly innovate and provide characteristic collagen skincare products to the vast consumer group with a new look, so that AFREES collagen can truly become the leading brand of collagen skincare in China.